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4 Roues sous 1 Parapluie: 2 CV, big ambitions

08/05/2016

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Let the gondolas in Venice! Paris has its 2CV which seduce both tourists and businesses looking for a good marketing 


The facts...
This Parisian company offers walks and upscale circuits and user-friendly in the mythical small car Citroën

There are twelve years old, just graduated from business school, Florent Dargnies settled only in her gray and black 2CV Charleston to conduct its first guests in Paris. Back from a trip to Berlin, he was inspired circuits ...

There are twelve years old, just graduated from business school, Florent Dargnies settled only in her gray and black 2CV Charleston to conduct its first guests in Paris. Back from a trip to Berlin, he was inspired circuits ...



There are twelve years old, just graduated from business school, Florent Dargnies settled only in her gray and black 2CV Charleston to conduct its first guests in Paris. Back from a trip to Berlin, he was inspired tours in East German Trabant to design a similar offer, but 2CV. "It's a legendary car that arouses reactions, even children, sympathy. Placed in a unique playground as Paris, it is a souvenir factory, it is conducive to conversation and exchange, "he says.

The new company is called 4 roues sous 1 parapluie (4 wheels under one umbrella), sentence from the specifications of the 2CV, released in 1948. These "deudeuches" Paris made the way: they are now 42. The company has ten permanent employees (including a mechanic), employs 100 drivers and ride 20,000 people a year in the streets of the capital and beyond.

"The idea is to offer a premium service but friendly, with a private driver, polyglot, cultured, elegantly dressed in a sailor St. James, likely to visit Paris in an original way, with several circuits deals traditional and more sophisticated, and excursions outside Paris, for which we entrust the keys. We even a rally that connects Paris to Cannes via the most beautiful villages in France. "

Initially, customers were mostly tourists, French, European ... But the 2CV, popularized by James Bond in "For Your Eyes" also a hit with the public Imperial or Australian. Now, half of the business comes from corporate events: team building, rallies and other marketing operations. "This car fits all the ways to consider the image of France, says Florent Dargnies. Besides, our automobiles are moving under the luxury brand colors for the fashion week as under those of Cochonou. "



Electric version. However, Florent Dargnies denies promote such an Amelie entrepreneur, a tourist with hints of backward-looking "it was better before." "We chose to respond to sustainability issues raised by heat engines in town through innovation. We launched a five-year program to develop electrical CV 2. Citroën has validated our project, which will cost a million euros in total, with the transformation of several vehicles. The Ile-de-France participated financially. We think the purists, too, working on a model that, although electrical, still produces the typical sound of the 2CV. This is not a betrayal. 2CV, at birth, was already very innovative. "

The pride of the young CEO: that this "two-legged" new wave has been presented as his ancestor, under the dome of the Grand Palais during the COP21. A few days after the attacks, as a symbol of France, which continues to advance, though.

"I argue that our activity is not only fun and anecdotal. I am still very ambitious in its tourist and economic potential. For me, the 2CV are called to become as essential in Paris as are the gondolas in Venice, says Florent Dargnies. We want to participate in the offering of services that foreign tourists are keen not only to come to our country, but also to spend more there. "